Non-native species are a major driver of environmental change. In this study we assessed the ecological impact of the “worst” non-native species and the associated scientific and media publications through time to understand what influences interest in these species. Ecological effect was based on a qualitative assessment reported in research publications and additional searches of the scientific and media attention were conducted to determine published articles and assess attention. We did not detect a relationship between the number of publications for a non-native species and the magnitude of the ecological effects of that species or the number of citations. Media coverage on non-native species was low, only evident for less than 50% of the non-native species assessed. Media coverage was initially related to the number of scientific publications, but was short-lived. In contrast, the attention to individual non-native species in the scientific literature was sustained through time and often continued to increase over time. Time between detection of the non-native species and the scientific/media attention were reduced with each successive introduction to a new geographic location. Tracking publications on non-native species indicated that media attention does seem to be associated with the production of scientific research while scientific attention was not related to the magnitude of the ecological effects.